FACTORS EFFECTING CONSUMER BRAND PREFERENCES IN AUTOMOBILE INDUSTRY. Singaporean Journal of Business Economics and Management, [S. l.], v. 5, n. (3), p. 55–65, 2016. Disponível em: http://www.singaporeanjbem.arabianjbmr.com/index.php/SJBEM/article/view/321. Acesso em: 25 sep. 2026.